I’m sure you will have noticed some changes on the website….yes we have a beautiful new logo to use on our branding of various products. We’ve been procrastinating about getting a new logo for a while.
We’d searched through etsy looking at various buiness logo designs we liked and pinned to our pinterest board and kept looking at them….and doing nothing until decided right, new year, time to get this done!
Finding a graphic designer is very much a personal choice – each will have their own style of designs so its important to like their style – just as you would when choosing a photographer. This time around we discovered a wonderful creative designer – Nicole Ross of NLR Creative Designs – an experienced graphic designer who had also studied photography. A warm friendly professional who we felt was on our wavelength – truly believe the timing was right this time as one of her logos really caught our eye.
The logo itself was customised from one we had seen in her portfolio which was One Of A kind (OOAK) which was important to us. The colours and concept drew us in and with just a couple of tweaks for the font and linking in to hearts in the tree, it was perfect for us…and all within the space of a few days too. In fact Nicole was tweaking and sending us revisions as if she was reading our mind, we are so happy with the final result. We were supplied with all sorts of formats and watermarks for our needs. So here it is! We feel it sums up our brand of contemporary, romantic and fun images and hope you see that in our style too 🙂
Now just have to make a list of all the places where the old logo was used to ensure its replaced with our lovely new one. Definitely worth the investment and a smooth process with a quick turnaround time.
Probably not the conventional way to go about choosing a logo but it worked for us! Photography ReSTARt with Jasmine Star on Creative live recently was talking about logos just recently and she suggested shooting your own mood board (not acquired from Pinterest!) of images that caught your attention and that represented your style. This mood board could then be given to a designer to come up with a concept for a logo tailor made to your brand and style. However you go about choosing a logo its important to know how you define your photography style and to choose something that is representative eg, elegant fonts or vintage graphics. Its not something that has to be rushed into – we didn’t! – so take your time and make it right for you.
btw this was the original design that we saw: – the photography name here is a fictitious one just to showcase the style of the logo.