How we Chose our New Pixsmiths Logo
I’m sure you will have noticed some changes on the website….yes we have a beautiful new logo to use on our branding of various products. We’ve been procrastinating about getting a new logo for a while.
We’d searched through Etsy looking at various business logo designs we liked and pinned to our Pinterest board and kept looking at them….and doing nothing until decided right, it’s the new year, time to get this done!
Finding a graphic designer is very much a personal choice – each will have their own style of designs so it’s important to like their style – just as you would when choosing a photographer. This time around we discovered a wonderful creative designer – Nicole Ross of NLR Creative Designs – an experienced graphic designer who had also studied photography. A warm friendly professional who we felt was on our wavelength – truly believe the timing was right this time as one of her logos caught our eye.
The logo itself was customised from one we had seen in her portfolio which was a One Of A Kind (OOAK) which was important to us.
The colours and concept drew us in and with just a couple of tweaks for the font and linking into hearts in the tree, it was perfect for us…and all within the space of a few days too. In fact, Nicole was tweaking and sending us revisions as if she was reading our minds, we are so happy with the final result. We were supplied with all sorts of formats and watermarks for our needs. So here it is! We feel it sums up our brand of contemporary, romantic, and fun images and hope you see that in our style too :-)
Now we need to make a list of all the places where the old logo was used to ensure it’s replaced with our lovely new one.
Worth the investment and a smooth process with a quick turnaround time.
Probably not the conventional way to choose a logo but it worked for us! Photography ReSTARt with Jasmine Star on Creative Live recently was talking about logos and suggested shooting your own mood board (not acquired from Pinterest!) of images that caught your attention and represented your style. This mood board could then be given to a designer to come up with a concept for a logo tailor-made to your brand and style. However, you choose a logo it’s important to know how you define your photography style and to choose something representative eg, elegant fonts or vintage graphics. It’s not something that has to be rushed into – we didn’t! – so take your time and make it right for you.
btw this was the original design that we saw: – the photography name here is a fictitious one just to showcase the style of the logo.